Taurus Firearms Rebranding

With the creative assistance of Route 1a Advertising, Taurus USA unveiled its new corporate-wide rebranding initiative in 2016. A leading manufacturer of innovative design in the firearms industry, Taurus USA had made a renewed commitment to improved manufacturing, engineering, and quality control—thus creating the perfect opportunity to rebrand itself. Route 1A was tasked with developing a new look, tone and messaging for the Taurus USA brand throughout all consumer and dealer/retailer touchpoints. This rebranding effort was inclusive of a new logo, tagline, product packaging, trade ads, digital/social ads, tradeshow booth as well as a full range of supportive marketing/sales materials.