On Friday evening Route 1a attended the 40^th annual ADDY Awards, sponsored by the NWPA Advertising Federation.  The theme of the night was similar to the show Mad Men, which is based on the trendy New York City advertising community in the 1960s.  Everyone in attendance looked very fashionable (pictures to come!). 

However, while we arrived as mad men and women, we walked away simply ecstatic.  Route 1a won nine awards including a Judge’s choice for our winter self-promotion invitation and Best in Show for our Tenpoint Crossbow Technologies commercial.

Humbly walking away with the most gold awards of any agency was an honor… but we also received it as a challenge; A challenge to continue to creatively go outside, around, above and beyond the norm.  Awards are great but results are greater.  We don't create for the glory.  We create for our clients. 

The tidal wave of reactions to "Cindymomof6" (aka Marc Klasfeld)'s video is undeniable.   

Whether you agree with the video's concept or not though, the sole number of hits since its post-date, March 29th, tells us something about the effectiveness of viral marketing!  Watch out, the wonderful world of advertising might be coming down with something... and it's definitely contagious.

Check out the full scoop from CBS news here.