The Detroit Lions, coming off an amazing 0-16 season, have done what any team would do after performing the worst that a team in your sport can perform.  You may be thinking that they went out and signed a franchise left tackle and are primed to take their QB of the future in this weekend's upcoming draft.  These things may yet happen, but first things first. 

Let's start with our logo!

From Lions team president Tom Lewand:

"The new identity retains many important aspects of our history in terms of our primary mark and our colors," Lewand said. "However, the evolution allows us to present our Lions brand and visual identity in new, versatile and distinctive ways."

The old logo:

The old text:


The new logo with text:



I will say that the new logo, although not too drastic, is an improvement.  The lion does look more fierce and more like a lion. The old logo looked a bit like a cat swatting at a fly.  Obviously I am a fan of anyone improving their logo, but the question still remains: Do the big bosses in the Lions' organization believe that this new fierce lion will deliver them to the promised land?  Maybe they hope it can at least steal a victory (or two!) with its newly defined shoulder and pointy teeth.  It is a proven fact that a well crafted logo is very important part of your business.  Also I did just watch a report on ESPN about teams that have changed their logos and went on to do great things soon after.  The Ravens, Broncos and Buccaneers come to mind, and maybe we can add the Lions to the list.

Or maybe they plan on signing the new logo to play quarterback.